Guidelines for Event Planning 3.0: Marketing - Getting People to Attend

In this blog we will tell you about all the aspects around marketing that can help you by organizing your own event. 

  1. You’ll need a detailed marketing plan.
    Create a marketing plan for the event. The more organized you are, the more professional your event will turn out to be. You can also show this plan to eventual sponsors and convince them to fund your event.

  2. Marketing is key!  
    If you don’t want to be the only one at your event: market, market, market and market some more. Marketing is key.

  3. Define good reasons for people to attend your event.
    What’s the motive for attendees to show up? You need to define what it is you’re doing at the event that will let those target attendees show up. For a consumer product it might be a party with entertainment, product demos and free stuff. If your target audience is a business crowd, it might be educational content or an exciting, well-known expert speaker. Whatever it might be, don’t lose the connection with why you want this particular audience to be enthusiastic to come.
  1. Learn how to talk to the media.
    Journalists are very busy and always on deadlines so they don’t have time to hear your sales pitch. Let them know that the information exists and that you are an expert in your field. Include that information when you reach out.
  1. Use Twitter hashtags.
    Twitter is terrific for promoting events and for creating a sense of online community around an event. Set up a unique hashtag or hashtags early on. Search Twitter first to make sure it’s not already in use. Put the hashtag right on the event website. When people tweet, it promotes the event automatically on Twitter.

  2. Use online social pre-events to promote the main event.  
    To build interest in your event, try to go live on one of your social media accounts before the main event. Invite a few of your speakers to participate in the online social event. Give a preview of what’s to come at the main event by doing some discussion of what speakers will cover or highlight the activities.
  1. Advertise on social media networks.
    Advertising on social networks is often an overlooked way to create awareness for small events. Social advertising platforms (Facebook, LinkedIn and Twitter above all) offer in depth targeting options that can significantly help to reach our target audience in your geographical location. The good news is that no large budgets are required and ticket sales can be easily measured.

  2. Use YouTube to promote your event.
    YouTube is the second search engine worldwide after Google. Uploading videos from previous events or interviews with your speakers/performers is a great way to convince prospective attendees to click on buy. Video provides significant visual cues thus impacting heavily on the decision making process. With events people always feel the risk of not knowing what will happen, video eases that tension.

  3. Create an awesome low-budget promotional video.
    A little creativity with some poster board, a royalty-free music clip, and a good smartphone video camera will create a fun video to help publicize what’s to come.

  4. Get local bloggers or vloggers involved.
    Involving local bloggers or vloggers to participate at the event is usually a great strategy to gain audience before, during and after the event. Bloggers and vloggers usually count on a wide reach and do not usually follow traditional media rules.
  1. Use online registration.
    Offer online registration to secure as many attendees as soon as possible, that will help to forecast numbers and release budget soon.

  2. Offer local partners incentives to promote you.
    Press releases sent to the relevant media outlets will help generate news buzz and you could look at getting media (online and offline) involved as partners. They get exposure at your event in return for publicizing it. If they don’t want to get involved at that level, approach them with the idea of running a competition for their readers to win tickets.

  3. Make it easy on your speakers to publicize to their followers.
    If you have any experts/speakers attending, encourage them to publicize their attendance to their social media followers/email subscribers. Publishing video messages will increase the involvement of your attendees. 

  4. Give early bird incentives.
    Early bird tickets at a cheaper rate are a great way to get early sign ups by giving people an incentive to act now rather than wait and forget.